Launch week offerEnds in00h00m00s

annual Promonthly Pro

Marta Pizzetti

Associate Professor of Marketing

EMLYON Business School

France

Research Interests

ApplyKite TwinLearns as you apply

Make your next move.

Prepare your application

Review drafts before you send them.

Explore related searches

Professors in France Professors in Environmental Sustainability Environmental Sustainability professors in France

About

Marta Pizzetti is an Assistant Professor at Emlyon Business School in France. Her research primarily focuses on consumer behavior, exploring topics such as the impact of fake news on reputation judgments, sustainability, and the psychology of gift exchanges. Recent articles reflect her interest in moral disengagement, food well-being, and the cross-cultural attitudes of consumers towards masstige strategies.

Articles (10)

Year:

2024

Year:

2024

Year:

2024

Year:

2024

Year:

2023

Year:

2023

Year:

2022

Year:

2021

Year:

2021

Year:

2021

Collaborators (4)

Federica De Molli

Associate Professor

BI Norwegian Business School

NORWAY

View details

Marilena Vecco

Full professor

FRANCE

View details

Giulia Miniero

Professore Associato

University of Milan

ITALY

View details

Patrick Haack

Full Professor

University of Lausanne

SWITZERLAND

View details

ApplyKite TwinLearns as you apply

Make your next move.

Prepare your application

Review drafts before you send them.

Marta Pizzetti

Research Interests

Make your next move.

Explore related searches

About

Articles (10)

You designed that yourself for me? Vicarious pride in customized gift exchange

Fooling Them, Not Me? How Fake News Affects Evaluators’ Reputation Judgments and Behavioral Intentions

“I am not unsustainable; I am on holiday!” Moral disengagement and the holiday mindset of young travellers during a cruise

Embracing Food Well-Being: Lessons from Chefs’ Caring Actions in the Fight Against Food Waste

Space for seduction: the redefining of auction houses’ role in the art market

Attitudes and intentions toward masstige strategies: A cross-cultural study of French and Chinese consumers

When sustainability backfires: A review on the unintended negative side-effects of product and service sustainability on consumer behavior

Augmented self-The effects of virtual face augmentation on consumers' self-concept

Firms Talk, Suppliers Walk: Analyzing the Locus of Greenwashing in the Blame Game and Introducing 'Vicarious Greenwashing'

Green lies and their effect on intention to invest

Collaborators (4)

Federica De Molli

Marilena Vecco

Giulia Miniero

Patrick Haack

Make your next move.