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Giulia Miniero

Professore Associato

University of Milan

Italy

Research Interests

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Professors in Italy

Articles (13)

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2026

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2026

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2026

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2026

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2026

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2026

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2026

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2026

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2024

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2023

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2023

Collaborators (5)

Francesco RICOTTA

Full Professor

Università degli Studi di Roma La Sapienza

ITALY

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Vera G. Dianova

Franklin University Switzerland

SWITZERLAND

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David Suleiman

SWITZERLAND

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Marta Pizzetti

Associate Professor of Marketing

EMLYON Business School

FRANCE

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Michela Addis

Professore Ordinario

Università degli Studi di Roma La Sapienza

ITALY

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Giulia Miniero

Research Interests

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Articles (13)

Narrative Transportation and Cinematic Advertising: The Role of Fantastical Thinking in Unrealistic Trailers

A Framework for Customer Experience Research Techniques

Conclusion

Happiness

Happy Customer Experience in the Age of AI

Introduction

Value Delivery Techniques Through High Relational Engagement

Value Delivery Techniques Through Low Relational Engagement

Value Generation Techniques Through High Relational Engagement

Value Generation Techniques Through Low Relational Engagement

“I am not unsustainable; I am on holiday!” Moral disengagement and the holiday mindset of young travellers during a cruise

Towards an open innovation ecosystem in the cultural industry: The bright side of trust and the dark side of measurement

Generation Z: Values and Motivations Fostering Ethical Consumption

Collaborators (5)

Francesco RICOTTA

Vera G. Dianova

David Suleiman

Marta Pizzetti

Michela Addis

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