Martin Petříček

Assistant Professor

Czech Republic

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About

Dr. Martin Petříček is an Assistant Professor at the Institute of Hospitality Management in Prague, Czech Republic. His research focuses on market segmentation, pricing strategies, and the impact of UEFA club competitions on local hospitality performance. He has published extensively on topics such as online booking intentions, competitor analysis through sentiment analysis, and the application of business process management in hotel sales improvement.

Articles (18)

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2025

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2025

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2024

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2024

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2023

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2022

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2022

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2022

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2021

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2021

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2021

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2021

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2021

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2021

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2020

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2020

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2020

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2020

Collaborators (2)

Pavla Vrabcová

Technical University of Liberec

CZECH REPUBLIC

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Zdenek Ulrych

University of West Bohemia

CZECH REPUBLIC

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Martin Petříček

Research Interests

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Articles (18)

Distribution Mix Creation Using Data-Driven Market Segmentation

Investigation of business client's behaviour in the context of price demand elasticity

The Effect of UEFA Club Competitions on the Local Hospitality Performance

Understanding customer's online booking intentions using hotel big data analysis

Extracting Insights From Competitor's Mistakes: A Sentiment Analysis Approach Using Competitive set Online Reviews

Knowledge and its transfer – key prerequisite for long-term competitive advantage and sustainable business

Comparison of expected marginal revenue models in the hospitality industry

Re-solving Extended Expected Marginal Seat Revenue Model Using Stochastic Approach

Do Hotels Benefit from Hosting IIHF World Championships?

Model of Price Optimization as a Part of Hotel Revenue Management—Stochastic Approach

Consumer Behaviour in the Accommodation Services Market – a Comparison of Vienna, Bratislava and Prague in 2018

The Use of Business Process Management in Hotel Direct Sales Improvement

The Use of Business Process Management in Hotel Direct Sales Improvement

Do hotels benefit from hosting IIHF world championships? case of Prague and Bratislava hotel market

Identification of Consumer Behavior Based on Price Elasticity: A Case Study of the Prague Market of Accommodation Services

Using Customer Characteristics to Manage Marketing and Revenue Management Activities

The Application of Business Process Management in the Hospitality Industry: A Case Study

Using Technology and Customer Behaviour Characteristics to Improve Hotel Sales Performance

Collaborators (2)

Pavla Vrabcová

Zdenek Ulrych

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