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Martina Gallarza

Full Professor (Catedrática)

University of Valencia

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Spain

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Research Interests

Behavioral Economics

30%

Hotel Management

30%

Consumer Psychology

50%

Value Co-creation

40%

Business Economics

30%

Customer Engagement

30%

Tourism Economics

20%

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Articles11

Collaborators4

Vicente Sales-Vivó

Deputy Director, Head of Section

-

SPAIN

José A. Pedraza-Rodríguez

Assistant Professor

Universidad de Córdoba

SPAIN

Berta Tubillejas-Andrés

-

SPAIN

Leonor M. Pérez

Profesor Contratado Doctor

Universidad de Córdoba

SPAIN