Martina Gallarza

Full Professor (Catedrática)

University of Valencia

Spain

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Articles (11)

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2023

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2023

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2022

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2021

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2020

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2020

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2020

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2020

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2020

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2020

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2020

Collaborators (5)

Vicente Sales-Vivó

Deputy Director, Head of Section

SPAIN

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Karine Picot-Coupey

Full Professor

Université de Rennes 1

FRANCE

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José A. Pedraza-Rodríguez

Assistant Professor

Universidad de Córdoba

SPAIN

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Berta Tubillejas-Andrés

SPAIN

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Leonor M. Pérez

Profesor Contratado Doctor

Universidad de Córdoba

SPAIN

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Martina Gallarza

Research Interests

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Contact this professor

Articles (11)

Consumer value of virtual music festivals

Live streaming shopping as a new retail format: insights from a qualitative study of consumers and retailers

Las condiciones explicativas de la lealtad del cliente en las relaciones comerciales B2B

Comparing relationship of quality-satisfaction models: effects of B2B value co-creation

Value Co-Creation and Satisfaction in B2B Context: A Triadic Study in the Furniture Industry

Adding dynamicity to consumer value dimensions: An exploratory approach to intrinsic values and value outcomes in the hotel industry

Consumer value in tourism: a perspective article

Customer value in Quick-Service Restaurants: A cross-cultural study

Different levels of loyalty towards the higher education service: Evidence from a small university in Spain

Modelling value co-creation in triadic B2B industrial relationships

Replicating consumer value scales: A comparative study of EVS and PERVAL at a cultural heritage site

Collaborators (5)

Vicente Sales-Vivó

Karine Picot-Coupey

José A. Pedraza-Rodríguez

Berta Tubillejas-Andrés

Leonor M. Pérez

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