Mehmet Mehmet

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Senior Lecturer in Marketing

University of Wollongong

Australia

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About

Dr. Mehmet Mehmet is a Senior Lecturer in Marketing at the University of Wollongong, Australia. His research interests include the impacts of artificial intelligence on consumer behavior and marketing practices, as well as equity in emerging industries such as offshore wind. His recent publications explore topics ranging from generative AI in marketing to the decolonization of health care services.

Recent Grants

Grant: Close

Shark managment community threshold and boundaries

Open Date: 2018-12-01

Close Date: 2019-12-01

Grant: Close

SMART Drumline Community Attitudes and Preferences

Open Date: 2018-04-01

Close Date: 2018-10-01

Grant: Close

Digital Community Model for Shark Management

Open Date: 2017-09-01

Close Date: 2020-06-01

Grant: Close

Equally Well

Open Date: 2017-08-01

Close Date: 2019-06-01

Grant: Close

Shark Community Sentiment

Open Date: 2016-12-01

Close Date: 2018-02-01

Articles (17)

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2025

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2023

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2022

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2021

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2021

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2021

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2021

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2020

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2020

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2020

Collaborators (18)

Mary Papakosmas

Lecturer

University of Wollongong

AUSTRALIA

Mehmet Mehmet

Research Interests

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About

Recent Grants

Articles (17)

Fair winds: Foregrounding equity within the emerging Australian offshore wind industry

Artificial Intelligence in Professional Services: A Systematic Review and Foundational Baseline for Future Research

Re-Imagining Marketing Education for Career Readiness in the GenAI Era

From Search Rankings to Synthesised Answers: Propositions for Consumer Behaviour in the Age of Generative AI Search

On the Path to Decolonizing Health Care Services: The Role of Marketing

A Narrative Review of LGBTQ+ Marketing Scholarship

The moderating role of high- and low-involvement product types on customer loyalty and satisfaction in banking: an Australian perspective

More than words can say: a multimodal approach to understanding meaning and sentiment in social media

Man vs machine: how artificial intelligence in banking influences consumer belief in financial advice

The impact of Artificial Intelligence on the marketing practices of Professional Services Firms

Harnessing social listening to explore consumer cognitive bias: implications for upstream social marketing

Lots of bots or maybe nots: A process for detecting bots in social media research

A scenario study of the acceptability to ocean users of more and less invasive management after shark-human interactions

An autoethnographic exploration of rural travel with a food intolerance

The circle of vulnerability and the myth of choice

Does the NPS® reflect consumer sentiment?

Using digital and social media for health promotion

Collaborators (18)

Mary Papakosmas

Rory Mulcahy

Roba Abbas

Grace McCarthy

Hedda Askland

Steven D'Alessandro

Llewelyn Hughes

Matthew Navarro

Gaurangi Laud

Felicity Small

John Xie

Jodie Kleinschafer

Mercedez Hinchcliff

Peter Simmons

Nicola Ivory

Michelle Evans

Troy Heffernan

Freya Croft

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