Mercedes Medina

Associate professor

Universidad de Navarra

Spain

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About

Mercedes Medina is an Associate Professor at the University of Navarra, Spain. Her research interests include media management, public service media, media trust, and digital journalism, as highlighted in her recent articles examining topics such as audience engagement and sustainable practices in media. She has contributed significantly to the understanding of business model innovation and the impact of news consumption patterns on media trust across different countries.

Articles (8)

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2025

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2025

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2024

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2023

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2023

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2023

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Assistant professor

Universidad de Navarra

SPAIN

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Mercedes Medina

Research Interests

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Articles (8)

Audience Listening as a Path for Public Service Media: The Case of “La Gran Consulta” in Spain

What does sustainability have to say about recent research in media management? Systematic review of recent media management research

Business model innovation: The case of Telefónica

Categorías de confianza para los informativos televisivos e indicadores para su medición: percepciones de grupos de interés en Alemania, España e Italia

Questioning Media Audience Engagement for Advertising Purposes and Content Creation

Influence of news interest, payment of digital news, and primary news sources in media trust. A moderated mediation model

Capítulo 3. Universidad y emprendimiento. El reto de formar en management a graduados en comunicación

Some viable models for digital public-interest journalism

Collaborators (7)

Idoia Portilla

Alfonso Vara-Miguel

Raquel Puente Castro

Javier Serrano-Puche

Francisco J. Pérez-Latre

Cristina Etayo

James Breiner

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