Raquel Puente Castro
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SpainResearch Interests
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About
Raquel Puente Castro is a Profesor Titular at Universidad de Navarra in Spain. Her research areas focus on consumer behavior, entrepreneurship, and innovation within small and medium-sized enterprises (SMEs). Recent publications include studies on low-income consumer behavior, the role of management education for communication graduates, and the impact of market orientation and marketing capabilities on SME performance in emerging markets.
Recent Grants
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Redes de Innovación y capacidad innovadora en SME
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Madurez Digital en las Pymes: España vs LATAM
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Socioemotional Wealth and Performance in Family Business
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Business Model of Colombian entrepreneurships operating in the Base of Pyramid (BoP)
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Articles (6)
Year:
2024
Year:
2023
Year:
2022
Year:
2022
Year:
2022
Year:
2020
Collaborators (2)
Mercedes Medina
Associate professor
Universidad de Navarra
Jose U. Mora Mora
Associate Professor of Economics
Sul Ross State University
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