Merja Halme

Aalto University

Finland

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Articles (8)

Year:

2023

Year:

2023

Year:

2022

Year:

2021

Year:

2021

Year:

2021

Year:

2020

Year:

2020

Collaborators (4)

Anna-Maija Pirttilä-Backman

University of Helsinki

FINLAND

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Liisa Myyry

University of Helsinki

FINLAND

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Markku Kuula

Aalto University

FINLAND

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Jaakko Aspara

C. Grönroos Professor (Market Strategy and Service Business)

Hanken School of Economics

FINLAND

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Merja Halme

Research Interests

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Articles (8)

Measuring the Value of Different Types of Product Information in the Electronic Retail of Books

The perceived value of oat milk and the food-choice motives of young, urban people

Transparent structured products for retail investors

Business and Social Science Students’ Course Preferences and Learning Approaches

Profiling online gamers and probing their preferences and motivations

Something Old, Something New

Business students’ value priorities and attitudes towards sustainable development

Consumer price effects: Loss aversion in value vs. in demand

Collaborators (4)

Anna-Maija Pirttilä-Backman

Liisa Myyry

Markku Kuula

Jaakko Aspara

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