Michael Ehret

Professor for Marketing and Digitalization

Graz University of Technology

Austria

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About

Michael Ehret is a Professor for Marketing and Digitalization at the University of Graz, Austria. His research focuses on digital service innovation in B2B markets, relationship marketing, and the dynamics of innovation ecosystems. Recent publications include studies on banking systems in Nigeria and the evolving nature of buying behaviors in B2B contexts.

Articles (6)

Year:

2024

Year:

2024

Year:

2023

Year:

2023

Year:

2023

Year:

2022

Collaborators (3)

Christian Kowalkowski

Professor at Linköping University

Linköping University

SWEDEN

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Paul Ryan

Associate Professor of International Strategy and Entrepreneurship

University of Dublin Trinity College - School of Business

IRELAND

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Jochen Wirtz

SINGAPORE

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Michael Ehret

Research Interests

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Articles (6)

Digital service innovation in B2B markets

From buying centers to buying ecosystems: Advancing the B2B research journey

Innovation ecosystems in B2B contexts: Owning the space

Banking the unbanked. Constitutive rules and the institutionalization of mobile payment systems in Nigeria

“Good Times–Bad Times” – Relationship marketing through business cycles

Lightening the dark side of customer participation – The mitigating role of relationship performance in business-to-business project contexts

Collaborators (3)

Christian Kowalkowski

Paul Ryan

Jochen Wirtz

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