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Christian Kowalkowski

Professor

Linköping University

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Sweden

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Research Interests

Brand Management

20%

Business Analytics

50%

Customer Engagement

50%

Revenue Management

30%

Purchasing Management

20%

Small Business Management

20%

Consumer Behavior

20%

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Collaborators5

Sabine Benoit

Professor of Marketing

University of Surrey

UNITED KINGDOM

Lars Witell

Professor

Linköping University

SWEDEN

Christopher Raddats

Reader

University of Liverpool

UNITED KINGDOM

Alexey Sklyar

Assistant Professor

Linköping University

SWEDEN

Jochen Wirtz

-

SINGAPORE