Michael Luchs
Professor
William & Mary
United StatesResearch Interests
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About
Michael Luchs is a Professor at William & Mary in the United States. His research areas focus on sustainable consumption, consumer wisdom, and the roles of marketing and public policy in promoting wiser consumption practices. Recent publications include studies on the impact of mindfulness on sustainable values and the development of scales for measuring consumer well-being.
Articles (3)
Year:
2022
Year:
2021
Year:
2021
Collaborators (2)
Julia Bayuk
Professor of Marketing & Associate Dean for Curriculum
University of Delaware
UNITED STATES
Mia Birau
Associate Professor
EMLYON Business School
FRANCE
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