Julia Bayuk
Professor of Marketing & Associate Dean for Curriculum
United StatesResearch Interests
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About
Julia Bayuk is a Professor of Marketing and the Associate Dean for Curriculum at the University of Delaware, USA. Her research interests encompass transformative consumer journeys, the impact of planning on goal pursuit, and the intersection of mindfulness practices with financial vulnerability. Additionally, she explores task complexity's influence on decision-making and the roles of marketing and public policy in fostering wiser consumption.
Articles (5)
Year:
2025
Year:
2025
Year:
2022
Year:
2021
Year:
2021
Collaborators (5)
Darima Fotheringham
Assistant Professor
Texas Tech University
Mia Birau
Associate Professor
EMLYON Business School
Vanessa Patrick
Bauer Professor of Marketing
University of Houston
Michael Luchs
Professor
William & Mary
Courtney Droms Hatch
Associate Professor, Marketing
Butler University
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