Michel Rod

Dean

University of New Brunswick

Canada

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About

Michel Rod is the Dean at the University of New Brunswick, Canada. His research areas encompass technology sourcing, open innovation, B2B marketing strategies, social media analytics, and the dynamics of sustainable industrial practices. His recent publications highlight the intersection of business networks and social media, as well as theoretical perspectives on value creation in marketing systems.

Articles (9)

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2023

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2021

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2021

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2021

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2020

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2020

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2020

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2020

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2020

Collaborators (2)

Qi Deng

Adjunct Professor

Dalhousie University

CANADA

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Hadi Eslami

Saint Mary's University

CANADA

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Michel Rod

Research Interests

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About

Articles (9)

Technology sourcing and the dark side of open innovation: Evidence from the biopharmaceutical sector

Speak to head and heart: The effects of linguistic features on B2B brand engagement on social media

Is co-created value the only legitimate value? An institutional-theory perspective on business interaction in B2B-marketing systems

A Comprehensive Review on Sustainable Industrial Vertical Farming Using Film Farming Technology

A thematic exploration of social media analytics in marketing research and an agenda for future inquiry

Exploiting business networks in the age of social media: the use and integration of social media analytics in B2B marketing

Understanding culture as a dynamic Holarchic duality

Reviewing Effectuation and Bricolage in the Context of Social Entrepreneurship Multisector Collaborations

Towards a spectacularly dynamic and pluralist “normal science”: pragmatism, communication, IMP and BtoB marketing research

Collaborators (2)

Qi Deng

Hadi Eslami

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