Qi Deng

About

Dr. Qi Deng is an Adjunct Professor at Dalhousie University in Canada. His research focuses on consumer behavior in social media, particularly in areas such as livestreaming commerce, brand engagement, and the role of emojis in marketing. He has published numerous articles exploring how linguistic features and context impact consumer perceptions and interactions with brands on digital platforms. His work also addresses the dynamics of knowledge sharing within ethnic mobile communities and the strategies for engaging consumers effectively through social media analytics.