Michel van der Borgh
Full Professor
Copenhagen Business School
Denmark
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Research Interests
Digital Marketing
30%
Media Studies
10%
Study Research
20%
Value Co-creation
20%
Marketing
20%
Consumer Behavior
20%
Marketing Analytics
20%
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Articles7
Year:
2020
Collaborators1
Jeroen Schepers
Associate Professor of Frontline Service & Innovation
Eindhoven University of Technology
NETHERLANDS
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