Michele Zappavigna

Associate Professor

University of New South Wales

Australia

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About

Dr. Michele Zappavigna is an Associate Professor at the University of New South Wales, Australia. Her research primarily focuses on social media communication, exploring themes such as moral regulation in chatbot interactions, the semiotics of emoji and GIFs, and the role of visual evidence in the spread of misinformation. She also examines identity and ideology in online contexts, particularly regarding conspiracy theories and white supremacy.

Articles (15)

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2025

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2024

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2022

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2022

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2022

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2021

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2021

Collaborators (2)

Mohammad Makki

Lecturer in Media and Communication

University of Wollongong

AUSTRALIA

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Andrew Ross

University of Canberra

AUSTRALIA

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Michele Zappavigna

Research Interests

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Articles (15)

‘I’m sorry Dave, I’m afraid I can’t do that’: Moral regulation in refusals by LLM chatbots

How emoji make meaning and enact ambient affiliation: a social semiotic account of emoji-text relations in TikTok comments

GIFs as Social Media Paralanguage

The legitimation of screenshots as visual evidence in social media: YouTube videos spreading misinformation and disinformation

From lived experience to lived expertise: How donor-conceived witnesses claim and sustain epistemic authority

Hack your corpus analysis: How AI can assist corpus linguists deal with messy social media data

Conspiracy Theories and White Supremacy on YouTube: Exploring Affiliation and Legitimation Strategies in YouTube Comments

A Systemic Functional Linguistics Approach to Analyzing White Supremacist and Conspiratorial Discourse on YouTube

Instagram and intermodal configurations of value

Identity, ideology and threatening communication

Social media quotation practices and ambient affiliation: Weaponising ironic quotation for humorous ridicule in political discourse

Out-grouping and ambient affiliation in Donald Trump’s tweets about Iran

More than Humor: Memes as Bonding Icons for Belonging in Donor-Conceived People

A social semiotic perspective on emoji: How emoji and language interact to make meaning in digital messages

Ambient affiliation, misinformation and moral panic: Negotiating social bonds in a YouTube internet hoax

Collaborators (2)

Mohammad Makki

Andrew Ross

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