Mike Reid

Professor

RMIT University

Australia

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About

Mike Reid is a Professor at RMIT University in Australia. His research primarily focuses on the intersection of technology and demographics, with recent articles addressing topics such as seniors' anxiety in using ICT, digital inclusion for older adults, and the role of social media in health communications. Additionally, he explores community health initiatives and consumer experiences, particularly in the context of food and nutrition.

Articles (12)

Year:

2024

Year:

2023

Year:

2023

Year:

2022

Year:

2022

Year:

2021

Year:

2021

Year:

2021

Year:

2021

Year:

2020

Year:

2020

Year:

2020

Collaborators (8)

Ashleigh Powell

Flinders University

AUSTRALIA

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Torgeir Aleti

Senior Lecturer

RMIT University

AUSTRALIA

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Constantino Stavros

RMIT University

AUSTRALIA

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Eva Jenkins

RMIT University

AUSTRALIA

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Bernardo Amado Figueiredo

Professor

RMIT University

AUSTRALIA

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Lukas Parker

Associate Professor

RMIT University

AUSTRALIA

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Mark Buschgens

Australian National University

AUSTRALIA

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Lauren Gurrieri

RMIT University

AUSTRALIA

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Mike Reid

Research Interests

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About

Articles (12)

Factors Influencing Seniors’ Anxiety in Using ICT

Digital Inclusion in Later Life: Older Adults’ Socialisation Processes in Learning and Using Technology

Commentary: Strength-based co-design that EMPOWERs – Lessons from codesigning with older adults

The Future of the Australasian Marketing Academy: Challenges and Priorities

Young Adults’ Use of Different Social Media Platforms for Health Information: Insights From Web-Based Conversations

Promoting healthy eating in the community sport setting: a scoping review

Age identity, stereotypes and older consumers’ service experiences

Effects of advertising: A qualitative analysis of young adults’ engagement with social media about food

Psycho-behavioural segmentation in food and nutrition: A systematic scoping review of the literature

A qualitative study exploring the dietary gatekeeper's food literacy and barriers to healthy eating in the home environment

A social marketing perspective of young adults' concepts of eating for health: Is it a question of morality?

Beyond body weight: Design and validation of psycho-behavioural living and eating for health segments (lehs) profiles for social marketing

Collaborators (8)

Ashleigh Powell

Torgeir Aleti

Constantino Stavros

Eva Jenkins

Bernardo Amado Figueiredo

Lukas Parker

Mark Buschgens

Lauren Gurrieri

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