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Mike Yao

University of Illinois at Urbana-Champaign

United States

Research Interests

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Professors in United States Professors in Neuropsychology Neuropsychology professors in United States

Articles (10)

Year:

2022

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2022

Year:

2021

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2021

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2020

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2020

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2020

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2020

Year:

2020

Year:

2020

Collaborators (1)

Xiaohan Hu

Assistant Professor of Advertising

San Diego State University

UNITED STATES

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Mike Yao

Research Interests

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Articles (10)

Judging a book by its cover: investigating consumer responses towards social cue in social media influencer marketing

Strategic use of immersive media and narrative message in virtual marketing: Understanding the roles of telepresence and transportation

Editorial: Online Psychology Beyond Addiction and Gaming: A Global Look at Mental Health and Internet-Related Technologies

Expressing unpopular opinion or trolling: Can dark personalities differentiate them?

"What Is Computer-Mediated Communication?"-An Introduction to the Special Issue

Brands as a nation: An analysis of overseas media engagement of top Chinese brands

Did You Notice the Ads? Examining the Influence of Telepresence and User Control on the Effectiveness of Embedded Billboard Ads in a VR Racing Game

Self-Presentation on Social Media: When Self-Enhancement Confronts Self-Verification

The Effects of Viewing an Uplifting 360-Degree Video on Emotional Well-Being among Elderly Adults and College Students under Immersive Virtual Reality and Smartphone Conditions

Using virtual reality to promote the university brand: When do telepresence and system immersion matter?

Collaborators (1)

Xiaohan Hu

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