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Xiaohan Hu

Assistant Professor of Advertising

San Diego State University

United States

Research Interests

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Professors in United States

Articles (9)

Year:

2026

Year:

2026

Year:

2025

Year:

2025

Year:

2024

Year:

2023

Year:

2022

Year:

2021

Year:

2020

Collaborators (2)

Chen (Crystal) Chen

University of Illinois at Urbana-Champaign

UNITED STATES

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Mike Yao

University of Illinois at Urbana-Champaign

UNITED STATES

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Xiaohan Hu

Research Interests

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Articles (9)

Order Matters: The Marginal Value of Visual and Textual Information in Sequential Product Information Presentation

Blame the Bot: Extending Attribution Dynamics in Chatbot-Consumer-Brand Interactions

Empowering Consumers: The Role of Avatar Choice in Consumer-Chatbot Interaction and Psychological Ownership

Addressing excessive social media use: effects of perceived intrusiveness and psychological reactance on compliance with Douyin healthy use reminders

Disentangling Control and Personalization: Exploring the Effects of Ad Choice and Ad Personalization in Digital Advertising Effectiveness

Investigating the Effects of Perceived Autonomy in Chatbot Advertising

Judging a book by its cover: investigating consumer responses towards social cue in social media influencer marketing

How playable ads influence consumer attitude: exploring the mediation effects of perceived control and freedom threat

Perceived Control or Haptic Sensation? Exploring the Effect of Image Interactivity on Consumer Responses to Online Product Displays

Collaborators (2)

Chen (Crystal) Chen

Mike Yao

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