Mina Tajvidi

Lecturer in Marketing

Queen Mary University of London

United Kingdom

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About

Mina Tajvidi is a Lecturer in Marketing at Queen Mary, University of London. Her research areas encompass business ethics in serious games, big data analytics in R&D, and the impact of AI on engagement strategies. Additionally, she explores topics such as marketing communications for mature consumers, disinformation in social media, and consumer engagement in social commerce. Her recent articles contribute to a deeper understanding of privacy management in big data contexts.

Articles (8)

Year:

2025

Year:

2025

Year:

2024

Year:

2023

Year:

2022

Year:

2021

Year:

2021

Year:

2021

Collaborators (4)

Professor Nick Hajli

Professor

Loughborough University School of Business and Economics

UNITED KINGDOM

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Haytham Siala

Senior Lecturer

Queen Mary University of London

UNITED KINGDOM

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Farid Shirazi

Professor

University of Toronto

CANADA

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Teck Ming Tan

Adjunct Professor (Docent) in Marketing

University of Helsinki

FINLAND

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Mina Tajvidi

Research Interests

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About

Articles (8)

Using Serious Games for Learning Business Ethics: Exploring Its Socio-technical Enablers and Cross-cultural Influences

Strategic integration of big data analytics in R&D: Impact on new product success in turbulent markets

Management Respond to Negative Feedback: AI-Powered Insights for Effective Engagement

What we do know and don’t know about marketing communications on mature consumers

Social Bots and the Spread of Disinformation in Social Media: The Challenges of Artificial Intelligence

The growth of cyber entrepreneurship in the food industry: virtual community engagement in the COVID-19 era

Towards an Understanding of Privacy Management Architecture in Big Data: An Experimental Research

How do experiences enhance brand relationship performance and value co-creation in social commerce? The role of consumer engagement and self brand-connection

Collaborators (4)

Professor Nick Hajli

Haytham Siala

Farid Shirazi

Teck Ming Tan

Make your next move.

Mina Tajvidi

Research Interests

Explore related searches

Contact this professor

About

Articles (8)

Using Serious Games for Learning Business Ethics: Exploring Its Socio-technical Enablers and Cross-cultural Influences

Strategic integration of big data analytics in R&amp;D: Impact on new product success in turbulent markets

Management Respond to Negative Feedback: AI-Powered Insights for Effective Engagement

What we do know and don’t know about marketing communications on mature consumers

Social Bots and the Spread of Disinformation in Social Media: The Challenges of Artificial Intelligence

The growth of cyber entrepreneurship in the food industry: virtual community engagement in the COVID-19 era

Towards an Understanding of Privacy Management Architecture in Big Data: An Experimental Research

How do experiences enhance brand relationship performance and value co-creation in social commerce? The role of consumer engagement and self brand-connection

Collaborators (4)

Professor Nick Hajli

Haytham Siala

Farid Shirazi

Teck Ming Tan

Make your next move.

Strategic integration of big data analytics in R&D: Impact on new product success in turbulent markets