Professor Nick Hajli

Professor

Loughborough University School of Business and Economics

United Kingdom

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Articles (10)

Year:

2023

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2023

Year:

2023

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2023

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2023

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2023

Year:

2022

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2022

Year:

2022

Year:

2022

Collaborators (2)

Farid Shirazi

Professor

University of Toronto

CANADA

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Mina Tajvidi

Lecturer in Marketing

Queen Mary University of London

UNITED KINGDOM

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Professor Nick Hajli

Research Interests

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Contact this professor

Articles (10)

Revisiting the social commerce paradigm: the social commerce (SC) framework and a research agenda

Consumers' social self-identity drivers on social commerce platforms-based food and beverage

The role of social media content on value co-creation in the food sector: a strategic relationship perspective

Tap here to power up! Mobile augmented reality for consumer empowerment

Be my friend! Cultivating parasocial relationships with social media influencers: findings from PLS-SEM and fsQCA

The role of social presence and trust on customer loyalty

New product success through big data analytics: an empirical evidence from Iran

Social Bots and the Spread of Disinformation in Social Media: The Challenges of Artificial Intelligence

Using new forms of information and communication technologies to empower SMEs

Customer agility and big data analytics in new product context

Collaborators (2)

Farid Shirazi

Mina Tajvidi

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