Mingming Cheng

Underpinned by framing theory, this study examines how the mainstream news media constructs the war and tourism narratives. Using frame analysis and Qualitative Comparative Analysis (QCA), this paper systematically unpacks the intertwined relationship between war and tourism in constructing its narratives during the ongoing Russia-Ukraine war. Three main frames were identified, including “impact,” “response” and “status,” which encompass eight specific issues. Results of Qualitative Comparative Analysis show that there are three influential narrative patterns associated with negative emotional frames: dashed hopes in tourism destinations, debates over travel bans versus human rights principles, and pessimism and uncertainty in the tourism industry. This research advances tourism literature by providing a new interpretative and analytical lens to the intricate interplay between war and tourism, serving as an important reference for future frame analysis research in tourism.