Mohammad Roohanifar

Manchester Metropolitan University

United Kingdom

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Articles (4)

Year:

2025

Year:

2024

Year:

2020

Year:

2020

Collaborators (3)

Swetketu Patnaik

Associate Professor

Anglia Ruskin University

UNITED KINGDOM

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Olli Kuivalainen

Lappeenranta University of Technology

FINLAND

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Vijay Pereira

Full Professor

NEOMA Business School - Campus de Reims

FRANCE

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Mohammad Roohanifar

Research Interests

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Articles (4)

Exploring and investigating the international marketing communication strategies of British digital SMEs: a signalling theory perspective

Can gamification help green supply chain management firms achieve sustainable results in servitized ecosystem? An empirical investigation

The dance of power and trust-exploring micro-foundational dimensions in the development of global health partnership

Unravelling processes of alliance capability development: longitudinal processual insights from an emerging country multinational enterprise

Collaborators (3)

Swetketu Patnaik

Olli Kuivalainen

Vijay Pereira

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