Monica Mendes Ferreira
Assistant Professor
ISCTE-Instituto Universitário de Lisboa
PortugalResearch Interests
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About
Monica Mendes Ferreira is an Assistant Professor at Iscte – Instituto Universitário de Lisboa, Portugal. Her research areas include human branding, sleep disorders and atrial fibrillation, as well as the dynamics of tourist-virtual assistant communication. Recent articles highlight themes such as attachment strength, loyalty, and the engagement with voice assistants in travel contexts.
Articles (4)
Year:
2024
Year:
2023
Year:
2023
Year:
2022
Collaborators (2)
Eduardo Moraes Sarmento
-
PORTUGAL
Sandra Maria Correia Loureiro
Full Professor
ISCTE-Instituto Universitário de Lisboa
PORTUGAL
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