Sandra Maria Correia Loureiro

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Full Professor

ISCTE-Instituto Universitário de Lisboa

Portugal

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About

Sandra Maria Correia Loureiro is a Full Professor at Iscte – Instituto Universitário de Lisboa, Portugal. Her research areas encompass marketing research utilizing neurophysiological tools, the implications of ChatGPT in hospitality and tourism, and the interplay between eudaimonic well-being and destination competitiveness. Additionally, she explores themes such as the long-term effects of discriminatory advertising, the role of social media in promoting green initiatives, and human branding in customer loyalty.

Recent Grants

Grant: Close

Project COSME (European Union) Programme Boosting the uptake of digitalisation, innovation and new technologies in tourism through transnational cooperation and capacity building Relaunching European smart and Sustainable Tourism models Through digitalization and INnovative technoloGies

Open Date: 2021-12-01

Close Date:

Grant: Close

Project Call: H2020-LC-GD-2020: Digital platforms to create an ecosystem for citizen participation, deliberation and open innovation in european green deal

Open Date: 2021-11-01

Close Date: 2024-01-01

Grant: Close

European Union project COVID-COM) 2020- CORONAVIRUS COMMUNICATION: EFFECTIVE MANAGEMENT OF CONTROLLABLE AND NON-CONTROLLABLE COMMUNICATION FOR IMPROVED RESULTS

Open Date: 2020-02-01

Close Date:

Grant: Close

Project FCT PTDC/EGE-OGE/5570/2020 (WhatsNew@VR)

Open Date: 2020-01-01

Close Date:

Grant: Close

Network for innovative aromatic-based products improving animal and human health

Open Date: 2018-01-01

Close Date:

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Collaborators (20)

Rosaria Pereira

Assistant Professor

Universidade do Algarve

PORTUGAL

Sandra Maria Correia Loureiro

Research Interests

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About

Recent Grants

Articles (19)

How to Conduct Valuable Marketing Research With Neurophysiological Tools

I assert ownership of it: repatronage intentions in wine tourism

ChatGPT use in hospitality and tourism: a multi-analytic approach

A Framework on Eudaimonic Well-Being in Destination Competitiveness

Disidentification: The Long‐Term Effects of Offensive‐Discriminatory Advertising

Going Green: How Businesses Use Social Media to Share Their Green Initiatives

Tourists and artificial intelligence-LLM interaction: the power of forgiveness

Local food, global journeys: the interplay of food motivations and social media influencing food tourism

Benefit versus risk: a behavioral model for using robo-advisors

Engaging with intelligent voice assistants for wellbeing and brand attachment

What an amazing experience! The role of authenticity and engagement in upscale hotels

Human branding: from attachment strength to loyalty

Influence of individual and social values on customer engagement in luxury thermal spa hotels: The mediating roles of perceived justice and brand experience

Overview of the brand journey and opportunities for future studies

Exploring Tourists’ Virtual Reality-Based Brand Engagement: A Uses-and-Gratifications Perspective

Memorable tourism experience in the context of astrotourism

How to earn a premium price: the effect of green marketing and brand coolness

Mental Imagery, Product Involvement and Presence at Virtual Reality Supermarket

Virtual is so real! Consumers' evaluation of product packaging in virtual reality

Collaborators (20)

Rosaria Pereira

Monica Mendes Ferreira

Michel Wedel

Ale Smidts

Linda D. Hollebeek

Maarten Boksem

Jesus Garcia-Madariaga

Eduardo Moraes Sarmento

Enrique Bigne

Imran Khan

Áurea Rodrigues

Shobhit Kakaria

Filipa Rosado-Pinto

Heesup Han

Catherine Prentice

Arnold Japutra

Rajibul Hasan

António Pé-Curto

Michelle Moraes

João Guerreiro

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