Muhammad Waqas

Academic, Senior Lecturer, Senior Lecturer

University of Portsmouth

United Kingdom

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Articles (10)

Year:

2024

Year:

2024

Year:

2023

Year:

2023

Year:

2023

Year:

2023

Year:

2022

Year:

2022

Year:

2022

Year:

2022

Collaborators (2)

Irfan Irfan

University of Plymouth

UNITED KINGDOM

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SANJAY SINGH

Chair Professor of Human Resource Management

University of Dundee

UNITED KINGDOM

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Muhammad Waqas

Research Interests

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Articles (10)

Managerial latitude and adaptive selling: Important roles of salesperson perceived control and work centrality

Enhancing brand equity through branded content experience on social media: Developing and testing a moderated mediation model.

Factors influencing the potential adoption of portable pork DNA detection device

Enhancing consumption of sustainable transportation

The role of religious advertising and personal selling in enhancing mutual fund purchase intention and sales in Pakistan

Consumer repurchase intention of smart wearable devices

A cross-sectional study of antecedents and consequence of panic buying behavior

The Role of Brand Experience and Student Engagement in the Creation of Brand Equity in a Higher Education Context

Branded content experience in social media settings: a consumer culture theory perspective

Restaurant choice and religious obligation in the absence of halal logo

Collaborators (2)

Irfan Irfan

SANJAY SINGH

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