Natalia Yannopoulou
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Professor of Marketing
United KingdomResearch Interests
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About
Natalia Yannopoulou is a Professor of Marketing at Newcastle University in the UK. Her research interests include international marketing, digital platforms, and the impact of social media on trust in B2B relationships. Recent articles explore themes such as city branding for international retirees, the perception of femvertising messages among Gen-Z women, and the effects of disinformation on sales strategies.
Recent Grants
Grant: Close
Curating contemporary art in heritage with Vindolanda Trust
Open Date: 2021-01-01
Close Date: 2024-01-01
Grant: Close
Developing a B2B co-branding and digital marketing strategy based on data analytics with Royston Limited
Open Date: 2018-01-01
Close Date: 2021-01-01
Grant: Close
British Council Vietnam Project
Open Date: 2015-01-01
Close Date: 2017-01-01
Articles (10)
Year:
2025
Year:
2024
Year:
2024
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2024
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2024
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2024
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2024
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2024
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2023
Year:
2022
Collaborators (3)
Parth Patel
Senior Lecturer in Management
Australian Institute of Business
Uthayasankar Sivarajah
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Matthew Gorton
Professor
Newcastle University
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