Natasha Brison

Assistant Professor

Texas A&M University

United States

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About

Dr. Natasha Brison serves as an Assistant Professor at Texas A&M University in the United States. Her research areas focus on branding strategies within sports, particularly examining themes of greenwashing, the experiences of Latinx student-athletes, and the personal branding of athletes on social media platforms. Recent articles include analyses of female collegiate athletic coaches' branding challenges and the self-presentation strategies of retired NFL athletes.

Articles (12)

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2025

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2025

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2024

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2024

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2023

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2023

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2023

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2023

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2023

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2021

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2021

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2021

Collaborators (6)

Andrea Geurin

Reader

Loughborough University

UNITED KINGDOM

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Kristi Oshiro

Assistant Professor

Belmont University

UNITED STATES

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Sungho Cho

Associate Professor

Bowling Green State University

UNITED STATES

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Kevin Byon

Professor

Indiana State University

UNITED STATES

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Katie Brown

Assistant Professor

Texas Tech University

UNITED STATES

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George Cunningham

Professor and Chair

University of Florida

UNITED STATES

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Natasha Brison

Research Interests

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About

Articles (12)

Exploring Greenwashing in Sport: A Scoping Review

Exploring Branding Strategies and Barriers of Female Collegiate Athletic Coaches

Femvertising or faux CSR? A comparative analysis of sport brands

“We are the minority”: Latinx student-athletes experiences within their Predominantly White Institutions

An Interdisciplinary Examination of the Material Effects of Deceptive Sport Beverage Advertisements

“I’m not just a mother”: a content analysis of elite female athletes’ self-presentation before and after motherhood

A Tale of Two Brands: Examining Elite Female Athletes’ Branding and Self-Presentation Strategies Over Time

A Theoretical Explanation of Sport Trademark Litigation: Already v. Nike and Forever 21 v. Adidas

Life After the Gridiron: Examining Retired National Football League Athletes’ Self-Presentation Strategies and Follower Engagement on Instagram Personal and Business Pages

Personal branding on Instagram: an examination of Iranian professional athletes

Personal branding project in a sport marketing class

Social Media Engagement as a Metric for Ranking US Olympic Athletes as Brand Endorsers

Collaborators (6)

Andrea Geurin

Kristi Oshiro

Sungho Cho

Kevin Byon

Katie Brown

George Cunningham

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