Kevin Byon

Professor

Indiana State University

United States

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Articles (10)

Year:

2023

Year:

2023

Year:

2023

Year:

2023

Year:

2023

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2023

Year:

2022

Year:

2022

Year:

2022

Year:

2022

Collaborators (7)

Dubravka Svetina Valdivia

Associate Professor of Inquiry Methodology

Indiana University Bloomington

UNITED STATES

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Jingxian (Cecilia) Zhang

Assistant Professor

Mount St. Mary's University

UNITED STATES

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Zack P. Pedersen

Indiana State University

UNITED STATES

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Natasha Brison

Assistant Professor

Texas A&M University

UNITED STATES

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Yosuke Tsuji

Professor of Marketing

Ritsumeikan University

JAPAN

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Wooyoung (William) Jang

Clinical Assistant Professor

Indiana University Bloomington

UNITED STATES

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Paul M. Pedersen

Professor (Sport Management)

Indiana State University

UNITED STATES

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Kevin Byon

Research Interests

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Articles (10)

Online consumer reviews of a sport product: an alternative path to understanding brand associations

Is mobile gaming a new pillar of esports? Exploring players' in-game purchases in PC and mobile platforms by using flow and clutch

Understanding the relationship between acceptance of multifunctional health and fitness features of wrist-worn wearables and actual usage

An Interdisciplinary Examination of the Material Effects of Deceptive Sport Beverage Advertisements

Co-created value influences residents’ support toward the sporting event through the mediating mechanism of gratitude

Live Events and the Sport Customer: A Sport Spectator Quality-Value-Behavior Model

An Item Response Theory Analysis of Residents’ Perceived Sporting Event Impacts

Effects of Sports Center Employees’ Self-Leadership on Organizational Commitment: Mediating Effects of Leader-Member Exchange

Examining the Value Co-Creation Model in Motor Racing Events: Moderating Effect of Residents and Tourists

Fitness switching costs scale (FSCS): development and assessment of higher-order reflective-formative scale

Collaborators (7)

Dubravka Svetina Valdivia

Jingxian (Cecilia) Zhang

Zack P. Pedersen

Natasha Brison

Yosuke Tsuji

Wooyoung (William) Jang

Paul M. Pedersen

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