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Nauman Wajid

Lecturer in Marketing

Birmingham City University

United Kingdom

Research Interests

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Professors in United Kingdom

Articles (9)

Year:

2026

Year:

2026

Year:

2025

Year:

2025

Year:

2025

Year:

2025

Year:

2025

Year:

2024

Year:

2023

Collaborators (7)

Irfan Irfan

Lecturer in International Business

University of Plymouth

UNITED KINGDOM

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Linda D. Hollebeek

Sunway University

MALAYSIA

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Muhammad Ali Khan

Senior Lecturer

Nottingham Trent University

UNITED KINGDOM

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Irfan Irfan

Lecturer in International Business

University of Plymouth

UNITED KINGDOM

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Asad Abbas Jaffari

Lecturer in Marketing

Birmingham City University

UNITED KINGDOM

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Sigitas Urbonavicius

Professor

Vilnius University

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Muhammad Waqas

Academic, Senior Lecturer, Senior Lecturer

University of Portsmouth

UNITED KINGDOM

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Nauman Wajid

Research Interests

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Articles (9)

Trust in the Digital Marketplace: Exploring Ethical Information Strategies through the ESG Framework

Consumer Perceptions of Sustainability and Ethical Eating How Values Shape Purchasing Decisions

The Influence of Safety-Focused Communication, Nutritional Claims and Packaging Innovation on Functional Food Adoption in Pakistan

Unveiling the Link Between Leadership Brand Authenticity, Role Clarity, and Customer Responsiveness in Islamic Banking: A Two-Source Analysis.

The migratory patterns of Nigerian middle-class families in the United Kingdom

Enhancing Brand Equity Through Sublime Experience: The Mediating Role of Consumers' Branded Content Engagement

From regrets to returns: how interaction quality and store image shape store revisit intentions

Enhancing brand equity through branded content experience on social media: Developing and testing a moderated mediation model.

Perceived Organizational Support and Reduced Job Performance During COVID-19

Collaborators (7)

Irfan Irfan

Linda D. Hollebeek

Muhammad Ali Khan

Irfan Irfan

Asad Abbas Jaffari

Sigitas Urbonavicius

Muhammad Waqas

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