Nick Lee

Professor of Marketing

University of Warwick

United Kingdom

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Articles (11)

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2024

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2023

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2023

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2022

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2022

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2022

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2022

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2022

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2021

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2020

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2020

Collaborators (4)

Iman Ahmadi

Assistant Professor

University of Warwick - Warwick Business School

UNITED KINGDOM

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Carl N Senior

Aston University

UNITED KINGDOM

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John Cadogan

Professor of Marketing

University of Leicester

UNITED KINGDOM

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Gabriella Cacciotti

Assistant Professor

Baylor University

UNITED STATES

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Nick Lee

Research Interests

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Articles (11)

Winners and losers: Emotional shifts across elections are conveyed by a politician’s smile

Vulnerable consumers: marketing research needs to pay more attention to the brain health of consumers

Unlocking Service Provider Excellence: Expanding the Touchpoints, Context, Qualities Framework

Managing Positive and Negative Trends in Sales Call Outcomes: The Role of Momentum

Consumer Stockpiling Across Cultures During the COVID-19 Pandemic

The use of Net Promoter Score (NPS) to predict sales growth: insights from an empirical investigation

A miracle of measurement or accidental constructivism? How PLS subverts the realist search for truth

Editorial: upcoming changes to the journal

Performance, Politics and Boris Johnson's Brexit

Who complies with COVID-19 transmission mitigation behavioral guidelines?

Note from the incoming Editor-in-Chief

Collaborators (4)

Iman Ahmadi

Carl N Senior

John Cadogan

Gabriella Cacciotti

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