Nuria Garcia-Rodriguez

About

Nuria Garcia-Rodriguez is a Profesora Titular in Comercialización e Investigación de Mercados at the University of Oviedo, Spain. Her research interests include social innovation, customer satisfaction, and sustainable consumption, as evidenced by her recent articles on shopping happiness in social enterprises and measurement scales for non-profit organizations. She contributes to the academic discourse surrounding the intersection of social enterprises and sustainable practices.