Silvia Cachero-Martínez

About

Silvia Cachero-Martínez is an Assistant Professor of Marketing at the University of Oviedo, Spain. Her research interests encompass sustainable consumer behavior, consumer well-being, and the impact of emotions on e-shopping experiences. She has recently published articles focusing on the intersection of social enterprises, sustainable consumption, and consumer loyalty, contributing to a greater understanding of these critical areas in marketing.