Olivia Petit

About

Olivia Petit is an Associate Professor at Kedge Business School in France. Her research focuses on consumer behavior, particularly in the realms of metaphorical communication, augmented reality, and ethical customer experience management. Recent articles include studies on the impact of context on metaphors, the influence of color in organic wine labeling, and the intersection of digital technologies with brand sponsorship. She actively explores the relationship between pleasure and consumer choices, particularly in the context of healthy drinking practices.