Virginie Lavoye

Assistant Professor

Loughborough University

United Kingdom

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Dr. Virginie Lavoye is an Assistant Professor at Loughborough University in the United Kingdom. Her research focuses on consumer behavior in augmented reality, with recent articles exploring topics such as privacy concerns, the impact of immersive experiences, and green product responses. She also investigates the influence of presence dimensions on purchase intentions in virtual retail environments.

Articles (5)

Year:

2025

Year:

2025

Year:

2023

Year:

2023

Year:

2021

Collaborators (2)

Jenni Sipila

Lappeenranta University of Technology

FINLAND

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Olivia Petit

Associate Professor

Kedge Business School

FRANCE

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Virginie Lavoye

Research Interests

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Articles (5)

Understanding how augmented reality's immersive experience and privacy concerns impact consumer responses: a cognitive perspective

Self-proximity in augmented reality enhances consumer’s responses to green products through anticipated warm glow

More than skin-deep: The influence of presence dimensions on purchase intentions in augmented reality shopping

The emperor’s new clothes: self-explorative engagement in virtual try-on service experiences positively impacts brand outcomes

Consumer behavior with augmented reality in retail: a review and research agenda

Collaborators (2)

Jenni Sipila

Olivia Petit

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