Oscar Martín Martín

Associate Professor

Public University of Navarre

Spain

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About

Oscar Martín Martín is an Associate Professor at the Public University of Navarre in Spain. His research areas include entrepreneurship, international market selection, and the impact of social media on business performance. Notable recent articles explore topics such as entrepreneurship in Cuba, foreign market entry strategies, and the role of collaboration in enhancing international performance.

Articles (7)

Year:

2024

Year:

2024

Year:

2024

Year:

2023

Year:

2022

Year:

2021

Year:

2021

Collaborators (2)

Raquel Chocarro

Profesor Contratado Doctor

Universidad de Navarra

SPAIN

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JULIO CERVIÑO

Universidad Carlos III de Madrid

SPAIN

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Oscar Martín Martín

Research Interests

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Articles (7)

International market, network, and opportunity selection: A systematic review of empirical research, integrative framework, and comprehensive research agenda

Impossible is nothing: Entrepreneurship in Cuba and small firms’ business performance

Causal foreign market selection and effectual entry decision-making: The mediating role of collaboration to enhance international performance

Liability of political embeddedness in Chinese multinationals: Implications for headquarters’ roles and reverse knowledge transfer

Determinants of mobile social media use, customer heterogeneity, and international microsegmentation

Value creation in mobile social media: a systematic review and agenda for future research

Foreign market entry knowledge and international performance: The mediating role of international market selection and network capability

Collaborators (2)

Raquel Chocarro

JULIO CERVIÑO

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