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Oscar Martín Martín

Associate Professor

Public University of Navarre

Spain

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Research Interests

International Business

50%

International Economics

30%

International Management

30%

Business Economics

30%

Social Media

20%

International Marketing

20%

International Entrepreneurship

10%

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Articles7

International market, network, and opportunity selection: A systematic review of empirical research, integrative framework, and comprehensive research agenda

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Year:

2024

Impossible is nothing: Entrepreneurship in Cuba and small firms’ business performance

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Year:

2024

Causal foreign market selection and effectual entry decision-making: The mediating role of collaboration to enhance international performance

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Year:

2024

Liability of political embeddedness in Chinese multinationals: Implications for headquarters’ roles and reverse knowledge transfer

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Year:

2023

Determinants of mobile social media use, customer heterogeneity, and international microsegmentation

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Year:

2022

Value creation in mobile social media: a systematic review and agenda for future research

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Year:

2021

Foreign market entry knowledge and international performance: The mediating role of international market selection and network capability

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Year:

2021

Collaborators2

Raquel Chocarro

Profesor Contratado Doctor

Universidad de Navarra

SPAIN

JULIO CERVIÑO

Universidad Carlos III de Madrid

SPAIN

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