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ou wang

University of Waikato

New Zealand

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Research Interests

Food Science

80%

Dietetics

20%

Consumer Psychology

80%

Food Quality

60%

Food Marketing

50%

E-commerce

30%

Food Distribution

20%

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Articles12

Sustainability in e-commerce food shopping: an empirical study from the perspective of consumers

Article Link

Year:

2025

Correction to : E-commerce food choice in the west: comparing business-to-consumer, online-to-offline food delivery service, and click and collect

Article Link

Year:

2024

The influence of innovation-adoption characteristics on consumers' trust and purchase intentions of innovative alternative proteins: A comparison between plant-based food, cultured food, and insect-based food

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Year:

2024

E-commerce food choice in the west: comparing business-to-consumer, online-to-offline food delivery service, and click and collect

Article Link

Year:

2024

Consumer adoption of blockchain food traceability: effects of innovation-adoption characteristics, expertise in food traceability and blockchain technology, and segmentation

Article Link

Year:

2023

Consumer segmentation and motives for choice of cultured meat in two Chinese cities: Shanghai and Chengdu

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Year:

2023

Consumer adoption of online-to-offline food delivery services in China and New Zealand

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Year:

2022

Willingness to adopt a more plant-based diet in China and New Zealand: Applying the theories of planned behaviour, meat attachment and food choice motives

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Year:

2021

Consumer attitudes towards leftover food takeout interventions: a case study of the doggy bag in Japan

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Year:

2021

The influences of quality attributes and socio-demographics on Chinese consumers' general and online consumptions of Canadian, US and Australian lobsters

Article Link

Year:

2021

Food choice in the e-commerce era: A comparison between business-to-consumer (B2C), online-to-offline (O2O) and new retail

Article Link

Year:

2020

Motives for luxury seafood consumption in first-tier cities in China

Article Link

Year:

2020

Collaborators5

Frank Scrimgeour

NEW ZEALAND

Soniya Billore

Associate Professor - Marketing and Program Director, Masters in Innovation through Business, Engineering and Design

Linnéuniversitet - Vaxjo

SWEDEN

Tomio Kobayashi

JAPAN

Simon Somogyi

Professor & Dr Kerry Litzenberg Chair in Sales & Economics

Texas A&M University

UNITED STATES

Federico José Armando Perez Cueto Eulert

Professor

Umeå Universitet

SWEDEN

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