Outi Uusitalo

About

Outi Uusitalo is a Professor in Marketing at the University of Jyväskylä, Finland. Her research encompasses areas such as consumer perceptions, sustainable servicescapes, and the impact of digitalization on retail environments. Recent articles include explorations of Generation Z's views on consumerism, sustainable accommodation services, and ethical retail ideologies. Uusitalo's work contributes to understanding the evolving dynamics of consumer behavior in contemporary markets.