Paloma Díaz-Soloaga

Universidad Complutense de Madrid

Spain

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Articles (11)

Year:

2025

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2024

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2023

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2023

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2023

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2023

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2022

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2022

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2021

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2020

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2020

Collaborators (8)

Jing Zhou

Universidad Complutense de Madrid

SPAIN

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Teresa Pérez del Castillo

Professor

Universidad Villanueva

SPAIN

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Gemma Muñoz Domínguez

Universidad Villanueva

SPAIN

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Arch woodside

Professor of Marketing (retired)

Boston College

UNITED STATES

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MÓNICA DÍAZ-BUSTAMANTE VENTISCA

PROFESORA CONTRATADA DOCTOR (ANTES AYUDANTE DOCTOR Y ASOCIADA) DEL DEPARTAMENTO DE ORGANIZACIÓN DE EMPRESAS Y MARKETING

Universidad Complutense de Madrid

SPAIN

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Doris Treviños-Rodríguez

Profesora Sociología de la Moda

Universidad Villanueva

SPAIN

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OLGA KOLOTOUCHKINA

Lecturer and Researcher

Universidad Complutense de Madrid

SPAIN

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Sonia Carcelén-García

Profesor Contratado Doctor

Universidad Complutense de Madrid

SPAIN

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Paloma Díaz-Soloaga

Research Interests

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Articles (11)

Comunicación de moda e inteligencia artificial: El caso de Neural Fashion AI

Greenwashing perception in Spanish fast-fashion brands’ communication: modelling sustainable behaviours and attitudes

Fashion and film stories of (mis)understanding: Introduction to a special issue on cinema and fashion

Legacy transmission through fashion films: Visual and narrative brand heritage integration

Forced telecommuting during the COVID-19 lockdown: the impact on corporate culture in Spain and Kazakhstan

Perceived brand value and brand co-creation attitudes through eWOM: a typology of co-creator digital users

El proceso de cocreación de marca a través del eWOM: perfil, actitud y comportamiento de los usuarios

Ideal feminine beauty according to Korean cosmetic brand’s Instagram profiles

La imagen femenina en tiempos del #metoo: publicidad de moda, perfume y cosmética

Lifestyle branding as a brand-oriented positioning strategy: Insights from Spanish fashion consultants

Co-creación, contenido y comunidad: nuevas bases del engagement digital en marcas de cosmética

Collaborators (8)

Jing Zhou

Teresa Pérez del Castillo

Gemma Muñoz Domínguez

Arch woodside

MÓNICA DÍAZ-BUSTAMANTE VENTISCA

Doris Treviños-Rodríguez

OLGA KOLOTOUCHKINA

Sonia Carcelén-García

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