OLGA KOLOTOUCHKINA

Lecturer and Researcher

Universidad Complutense de Madrid

Spain

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About

Olga Kolotouchkina is a Lecturer and Researcher at Complutense University of Madrid, Spain. Her research interests encompass greenwashing perception in fast fashion, digital media engagement among younger audiences, and the representation of athletes with disabilities in communication. She also focuses on digital ageism, smart cities, and the impact of information and communication technology on social connectivity, particularly for vulnerable populations during the COVID-19 pandemic.

Articles (11)

Year:

2024

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2023

Year:

2023

Year:

2023

Year:

2022

Year:

2021

Year:

2021

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2021

Year:

2021

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SPAIN

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MÓNICA DÍAZ-BUSTAMANTE VENTISCA

PROFESORA CONTRATADA DOCTOR (ANTES AYUDANTE DOCTOR Y ASOCIADA) DEL DEPARTAMENTO DE ORGANIZACIÓN DE EMPRESAS Y MARKETING

Universidad Complutense de Madrid

SPAIN

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Mónica Viñarás Abad

Universidad Complutense de Madrid

SPAIN

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Ivone Ferreira

Universidade de Aveiro

PORTUGAL

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Patricia Núñez-Gómez

Profesor titular. Directora del Departamento de Ciencias de la Comunicación Aplicada

Universidad Complutense de Madrid

SPAIN

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Sonia Carcelén-García

Profesor Contratado Doctor

Universidad Complutense de Madrid

SPAIN

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OLGA KOLOTOUCHKINA

Research Interests

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Articles (11)

Greenwashing perception in Spanish fast-fashion brands’ communication: modelling sustainable behaviours and attitudes

Digital Ageism: Emerging Challenges and Best Practices of Age-Friendly Digital Urban Governance

Digital Media and Younger Audiences

La imagen de las personas deportistas con discapacidad física en Instagram a través de la Neurocomunicación

Smart cities, the digital divide, and people with disabilities

La cultura y los eventos deportivos como parte esencial de la estrategia de diplomacia pública: Madrid, Río de Janeiro y Doha

Disability Narratives in Sports Communication: Tokyo 2020 Paralympic Games’ Best Practices and Implications

Fostering Key Professional Skills and Social Activism Through Experiential Learning Projects in Communication and Advertising Education

La La significación del logo a partir de su construcción semiótica y su apoyo en nuevas formas de comunicación digital: El caso de Apple

The Enabling Role of ICT to Mitigate the Negative Effects of Emotional and Social Loneliness of the Elderly during COVID-19 Pandemic

Disability, Sport, and Television: Media Visibility and Representation of Paralympic Games in News Programs

Collaborators (10)

Luis Mañas Viniegra

Paloma Díaz-Soloaga

Juan Enrique Gonzálvez Vallés

Carmen Llorente Barroso

Mª Luisa García-Guardia

MÓNICA DÍAZ-BUSTAMANTE VENTISCA

Mónica Viñarás Abad

Ivone Ferreira

Patricia Núñez-Gómez

Sonia Carcelén-García

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