Patricia Núñez-Gómez

Profesor titular. Directora del Departamento de Ciencias de la Comunicación Aplicada

Universidad Complutense de Madrid

Spain

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About

Patricia Núñez-Gómez is a titular professor and the director of the Department of Applied Communication Sciences at Universidad Complutense de Madrid, Spain. Her research focuses on cognitive perception in advertising, digital media engagement among younger audiences, and the impact of celebrity endorsements in the advertising sphere. Recent articles include studies on the behavior of students towards digital libraries and the role of influencers in shaping perceptions of physical appearance.

Articles (13)

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2024

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2023

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2023

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2023

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2022

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2022

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2022

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2022

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2021

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2021

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2020

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2020

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2020

Collaborators (5)

Luis Mañas Viniegra

Profesor Contratado Doctor

Universidad Complutense de Madrid

SPAIN

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Fernando Zamith

Professor Auxiliar

University of Porto

PORTUGAL

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Ana Isabel Veloso

Associate Professor (with habilitation/ com agregação)

Universidade de Aveiro

PORTUGAL

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OLGA KOLOTOUCHKINA

Lecturer and Researcher

Universidad Complutense de Madrid

SPAIN

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Javier Sierra-Sánchez

Profesor titular

Universidad Complutense de Madrid

SPAIN

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Patricia Núñez-Gómez

Research Interests

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Articles (13)

Competencia y comportamiento informacionales de estudiantes para el uso de las bibliotecas digitales universitarias

Los niños, niñas y adolescentes frente al aula digital tensionada: Elementos para (des)problematizar la escuela

The influence of football celebrity endorsements on the attention paid to advertising: eye tracker research related to amateur online poker players in Portugal

Digital Media and Younger Audiences

Epílogo. Horizontes para la alfabetización digital en las Facultades de Comunicación

Body and diet as sales pitches: Spanish teenagers’ perceptions about influencers’ impact on ideal physical appearance

Catequesis visual: análisis iconográfico de las imágenes de los catecismos escolares en la educación franquista (1939-1975)

Confinamiento y actividad comunicativa en línea de los niños y las niñas en España

Cognitive Perception of Native Advertising in the Spanish and Portuguese Digital Press

Efecto híbrido en la demanda del profesional publicitario: un reto ante la transformación digital en la publicidad

Tratamiento informativo de la pandemia del coronavirus en los medios digitales españoles

El enfoque de la prensa española durante la crisis del Covid-19. Un análisis del framing a través de las portadas de los principales diarios de tirada nacional

Cine como herramienta de aprendizaje creativo en Educación Primaria

Collaborators (5)

Luis Mañas Viniegra

Fernando Zamith

Ana Isabel Veloso

OLGA KOLOTOUCHKINA

Javier Sierra-Sánchez

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