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Paul Cook

Northumbria University

United Kingdom

Research Interests

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Professors in United Kingdom

Articles (10)

Year:

2026

Year:

2026

Year:

2026

Year:

2025

Year:

2025

Year:

2025

Year:

2024

Year:

2023

Year:

2022

Year:

2022

Collaborators (6)

Paul Ansdell

Northumbria University

UNITED KINGDOM

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Daniel J. Peart

Northumbria University

UNITED KINGDOM

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Rick Hayman

Associate Professor

Northumbria University

UNITED KINGDOM

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Nicola McCullogh

Lecturer

Northumbria University

UNITED KINGDOM

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Karen Johns

Northumbria University

UNITED KINGDOM

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Kimberley Hardcastle

Northumbria University

UNITED KINGDOM

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Paul Cook

Research Interests

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Articles (10)

Surfing naked feels so f***ing good: how the unidirectional cult of female modesty constrains experiencing the sublime in contemporary Hawaiʻi

The co-optation of Scottish cold-water surfing: An exemplar of how using indigenous relational power to share knowledge averts value co-destruction in western capitalist markets

Before We Talk-Story About Authentic Representation, We Need to Talk About Relationality, Ethics, and Integrity Throughout Research and Publishing Networks

The co-existence of brand value co-creation and co-destruction across the customer journey in a complex higher education brand

Identifying gender gaps on sports degrees: a retrospective case study

There is more to life than sport: Debating popular culture to develop critical thinking skills

Localism and attitude, ‘it’s all good’: a surf tourist’s story analysis of simultaneous contradictory prosocial and anti-social interactions at an off-limits place

Talk-Story: Performing an Indigenous Research Methodology With Hesitant Non-Indigenous Participants to Learn Previously Silenced Knowledge

Look at Our Journey: Prompting the Marginalism of Superior Utility with a Higher Subjective Value to Motivate Management Student Meta-Learning Processes

Pleasurable surfing is possible: ethnographic insights into the constructive sociation choices behind meaningful nothingness

Collaborators (6)

Paul Ansdell

Daniel J. Peart

Rick Hayman

Nicola McCullogh

Karen Johns

Kimberley Hardcastle

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