Paul Patterson

About

Paul Patterson is a Professor of Marketing at UNSW Australia, specializing in export intensity and the adoption of innovative technologies within the marketing sector. His recent research includes examining the capabilities of Thai SMEs during COVID-19 and the influence of trust on client adoption of robo-advisors. Additionally, he explores the dynamics of alumni connectedness in higher education and the interplay between entrepreneurial and customer relationship orientations in collectivist cultures. He also investigates the role of service robots in customer interactions and the implications for service employees.