Paula Rodríguez-Torrico
Profesora Ayudante Doctora
Research Interests
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About
Paula Rodríguez-Torrico is an Assistant Professor at Universidad de Burgos in Spain. Her research areas include the impact of smartphone addiction among students, the integration of ethical competencies in higher education, and omnichannel marketing experiences. She has published recent articles on topics such as mobile phone attachment and its influence on consumer behavior and the commitment of educators to e-learning.
Articles (9)
Year:
2023
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2023
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2023
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2023
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2021
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2020
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2020
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2020
Year:
2020
Collaborators (5)
Lauren Trabold Apadula
Manhattan College
Estefanía Jerónimo
Universidad Europea Miguel de Cervantes
Sonia San-Martín
Universidad de Burgos
Rebeca San José Cabezudo
Associate Professor of Marketing
Universidad de Valladolid
Nadia Jimenez
Profesora Titular de Universidad
Universidad de Burgos
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