Paulo Duarte Silveira

University of Évora

Portugal

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Articles (5)

Year:

2024

Year:

2024

Year:

2023

Year:

2023

Year:

2020

Collaborators (6)

Yash Chawla

University of Wrocław

POLAND

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Anna Kowalska-Pyzalska

Head of Discipline of Management and Quality Studies

Wroclaw University of Science and Technology

POLAND

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Karla Menezes

Adjunct Professor

Instituo Politécnico de Setubal

PORTUGAL

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João Pedro Cordeiro

Professor

Instituto Politécnico de Leiria

PORTUGAL

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Duarte Xara-Brasil

Professor Adjunto

Instituto Politécnico de Leiria

PORTUGAL

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Fabio Shimabukuro Sandes

Visiting Professor

Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão

PORTUGAL

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Paulo Duarte Silveira

Research Interests

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Contact this professor

Articles (5)

Brands’ Green Activism: An Empirical Comparison between Posts of Digital Influencers and Brands

Influencing Consumer Decisions on Instagram: The Differential Impact of Posts and Stories across the EKB Model

Consumer, Retailer, and Producer Green Orientation as a Marketing Driver: An Empirical Study in an Urban Food Market

The Influence of Advertising at the Point-of-Purchase on Shoppers and Brands: An Empirical Study in Convenience Stores

Marketing and communications channels for diffusion of electricity smart meters in Portugal

Collaborators (6)

Yash Chawla

Anna Kowalska-Pyzalska

Karla Menezes

João Pedro Cordeiro

Duarte Xara-Brasil

Fabio Shimabukuro Sandes

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