Karla Menezes

Adjunct Professor

Instituo Politécnico de Setubal
Country flagPortugal

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About

Karla Menezes is an Adjunct Professor at Instituto Politécnico de Setúbal IPStartUp in Portugal. Her research primarily focuses on the dynamics of consumer behavior in digital marketing, with recent articles exploring brands' green activism and the effects of visual stimuli on consumer attitudes. She investigates the interplay between digital influencers and brand messaging in the context of sustainability and consumer psychology.

Articles (2)

Year:

2024

Year:

2022

Collaborators (4)

Paulo Duarte Silveira

University of Évora

PORTUGAL
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Duarte Xara-Brasil

Professor Adjunto

Instituto Politécnico de Leiria

PORTUGAL
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Filipe R. Ramos

Faculdade de Ciências da Universidade de Lisboa

PORTUGAL
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Fabio Shimabukuro Sandes

Visiting Professor

Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão

PORTUGAL
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