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Peggy Ng

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Head of Marketing and Communications Office; Principal Lecturer

The Hong Kong Polytechnic University

Hong Kong

Research Interests

ApplyKite TwinLearns as you apply

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Recent Grants

Grant: Close

Enhancing Teachers’ Professional Competencies in Teaching Business-Related Subjects in the Digital Era

Open Date: 2018-09-01

Close Date: 2020-08-01

Grant: Close

Learning analytics and higher education development: Towards a research agenda

Open Date: 2015-09-01

Close Date: 2017-08-01

Grant: Close

A Study of Strategic Enrollment, Graduation and Articulation (SEGA) in Self-financing Tertiary Education in Hong Kong

Open Date: 2013-09-01

Close Date: 2015-08-01

Articles (20)

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2023

Collaborators (4)

Irene Garnelo-Gomez

Assistant Professor in Marketing and Sustainability (Profesora Contratada Doctora)

Universitat Ramon Llull IQS School of Management

SPAIN

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Pimtong Tavitiyaman

Principal Lecturer and Associate Division Head

The Hong Kong Polytechnic University

HONG KONG

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Calvin Wan

University of Reading

UNITED KINGDOM

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Derek Lit

The Hong Kong Polytechnic University

CHINA

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ApplyKite TwinLearns as you apply

Make your next move.

Prepare your application

Review drafts before you send them.

Peggy Ng

Research Interests

Make your next move.

Recent Grants

Articles (20)

I love you, my AI companion! Do you? Perspectives from the Triangular Theory of Love and Attachment Theory

Is more immersive always better? VR CAVE vs. desktop VR for shaping tourists’ attitudes and sustainable VR tourism intentions

The impact of social media exposure and online peer networks on green purchase behavior

Gamification in C2C secondary marketplace apps: from motivating sustainable behavior to unintended overconsumption

Does simulation learning environment matter? Student engagement in higher education

Bonus or burden? Exploring the interplay of FOMO and attitudes on DeepSeek adoption, managing information and firm performance in China

Exploring the role of internal social media in fostering employee green behavior (EGB)

“I am proud of using ChatGPT”: a moderated-mediating model of bandwagon effect on pride through habit formation

Social media engagement and luxury fashion purchase intention in Hong Kong: the role of motivation regulation and consumers’ materialistic values

Enhancing Knowledge Sharing Behaviour in Building Academics' Career Capital in Higher Education: The Mediating Role of Innovative Climate

Is uniform pricing by competing retailers perceived as fair?

The role of anthropomorphism and racial homophily of virtual influencers in encouraging low- versus high-cost pro-environmental behaviors

Virtual Reality and Augmented Reality of Tourism Research: A Review and Research Agenda

Green consumption and sustainable development: The effects of perceived values and motivation types on green purchase intention

A strategic enrollment management framework: perceptions of senior and program managers at three Hong Kong universities

Effect of Hospitality and Tourism Students' Perceived Skills on Career Adaptability and Perceived Employability

Engaging university students in online learning: a regional comparative study from the perspective of social presence theory

Examining purchase intention for luxury fashion: integrating theory of reasoned action, with affect-behavior-cognition (ABC) model, identity and social identity theories

Perceived CSR motives, perceived CSR authenticity, and pro-environmental behavior intention: an internal stakeholder perspective

The past, present, and future of first aid and health education: a case study in Hong Kong

Collaborators (4)

Irene Garnelo-Gomez

Pimtong Tavitiyaman

Calvin Wan

Derek Lit

Make your next move.