Rebecca Walker Reczek
Berry Chair of New Technologies and Professor of Marketing
United StatesResearch Interests
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About
Rebecca Walker Reczek is the Berry Chair of New Technologies and Professor of Marketing at The Ohio State University, USA. Her research focuses on consumer behavior, particularly in the areas of gift giving, promotional campaigns, and decision-making processes related to choices from large sets. Recent publications include studies on the impact of timing in gift giving and consumer responses to themed sales promotions.
Articles (3)
Year:
2024
Year:
2022
Year:
2021
Collaborators (3)
Daniel Zane
Assistant Professor
Lehigh University
Joseph Goodman
Associate Professor
Ohio State University
Grant Donnelly
Associate Professor
Ohio State University
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