Reto Hofstetter

PhD Position in Applied Marketing Research at the University of St.Gallen (Switzerland) , hosted by the Institut für Marketing und Customer Insight and supervised individually by Prof. Dr. Reto Hofstetter . This is a full-time research associate position (100%) leading to a doctorate in applied marketing research. The role combines academic research with practical collaboration on current topics in AI-driven marketing , consumer behavior , and social media , while working in an interdisciplinary team with opportunities to publish empirical work in leading international journals. Research interests and keywords: marketing research, consumer behavior, AI-driven marketing, social media, quantitative research methods, experimental design, statistics, R, Python, and digital/IT skills. Eligibility highlights: applicants should hold an outstanding university Master’s degree in business administration, economics, psychology, industrial engineering , or a related field. A minimum grade of 5.0 (CH) / 2.0 (DE) is required. Degrees from universities of applied sciences, MBA, and MAS programs are not accepted. Excellent English and German are mandatory. Experience with quantitative methods (such as experiments, statistics, R, or Python) is an advantage. Funding: the position is salaried in accordance with the University of St.Gallen’s guidelines. It is presented as a paid doctoral research appointment rather than a separate scholarship, and no stipend amount is stated. Application: submit your online application and include job ID 2829 . The posting instructs candidates to apply via the online portal. No explicit deadline is stated in the text, so applicants should apply as soon as possible.