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Reto Hofstetter

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PhD Position in Applied Marketing Research at the University of St.Gallen University of St.Gallen in Switzerland

Degree Level

PhD

Field of study

Psychology

Funding

Full-time research associate position (100%) with salary in accordance with the University of St.Gallen guidelines. The post offers a paid doctoral research position rather than a separate scholarship; no stipend amount is specified.

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Country

Switzerland

University

University of St. Gallen

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Keywords

Psychology
Marketing
Consumer Behavior
Business
Market Research
Social Media
Economics
Statistics

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About this position

PhD Position in Applied Marketing Research at the University of St.Gallen (Switzerland), hosted by the Institut für Marketing und Customer Insight and supervised individually by Prof. Dr. Reto Hofstetter.

This is a full-time research associate position (100%) leading to a doctorate in applied marketing research. The role combines academic research with practical collaboration on current topics in AI-driven marketing, consumer behavior, and social media, while working in an interdisciplinary team with opportunities to publish empirical work in leading international journals.

Research interests and keywords: marketing research, consumer behavior, AI-driven marketing, social media, quantitative research methods, experimental design, statistics, R, Python, and digital/IT skills.

Eligibility highlights: applicants should hold an outstanding university Master’s degree in business administration, economics, psychology, industrial engineering, or a related field. A minimum grade of 5.0 (CH) / 2.0 (DE) is required. Degrees from universities of applied sciences, MBA, and MAS programs are not accepted. Excellent English and German are mandatory. Experience with quantitative methods (such as experiments, statistics, R, or Python) is an advantage.

Funding: the position is salaried in accordance with the University of St.Gallen’s guidelines. It is presented as a paid doctoral research appointment rather than a separate scholarship, and no stipend amount is stated.

Application: submit your online application and include job ID 2829. The posting instructs candidates to apply via the online portal. No explicit deadline is stated in the text, so applicants should apply as soon as possible.

Funding details

Full-time research associate position (100%) with salary in accordance with the University of St.Gallen guidelines. The post offers a paid doctoral research position rather than a separate scholarship; no stipend amount is specified.

What's required

Outstanding university Master's degree in business administration, economics, or a related field such as psychology or industrial engineering; minimum grade 5.0 (CH) / 2.0 (DE). Degrees from universities of applied sciences, MBA, and MAS programs are not accepted. Excellent command of both English and German is mandatory. Quantitative research methods experience (for example experimental design, statistics, R or Python) is an advantage. Applicants should have strong interest in innovative research on marketing, consumer behavior, and AI, plus digital affinity, solid IT skills, responsibility, initiative, flexibility, team spirit, and willingness to learn.

How to apply

Apply online and state job ID 2829. Use the university job application link on the posting page and submit the application materials through the online portal. For job-related questions, contact Prof. Dr. Reto Hofstetter or Nikolas Köpfer.

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Professors

Prof. Dr.

University Name
Country flag

Switzerland

Research Interests

Market Research

Statistics

Economics

Marketing

Social Media